10 Tips to Help You Write Compelling Headlines That Drive Traffic

Compelling headlines are essential to driving traffic and getting people to read your content.

Your headline is the first thing people will see, so it’s important to make it count. If your headline isn’t compelling, people will simply scroll on by. But if you can write a headline that grabs their attention, you’ll be more likely to get them to click through and read your content.

There are a few things you can do to write more compelling headlines.

• First, keep your headlines short and sweet.
• People are more likely to read headlines that are easy to skim.
• Aim for headlines that are around 60 characters or less.

Use keywords in your headlines.

This will help your headlines rank higher in search results, which can lead to more traffic to your site.

• When choosing keywords, think about the words and phrases that people are likely to search for when looking for information on your topic.
• You can use Google Keyword Planner to research keywords and find out how popular they are.

Make your headlines actionable.

People are more likely to click on headlines that tell them what to do.

• For example, instead of writing “The Ultimate Guide to SEO,” you could write “How to Rank #1 in Google.”
• The first headline is informative, but the second headline is actionable.

Use emotional language in your headlines.

People are more likely to click on headlines that evoke an emotional response.

• For example, instead of writing “The Benefits of Eating Healthy,” you could write “Eating Healthy: The Key to a Longer, Happier Life.”
• The first headline is informative, but the second headline is more emotionally appealing.

Use numbers in your headlines.

People are more likely to click on headlines that contain numbers.

• For example, instead of writing “The Best SEO Tips,” you could write “10 SEO Tips That Will Boost Your Traffic.”
• The first headline is informative, but the second headline is more specific and actionable.

Use power words in your headlines.

Power words are words that elicit a strong emotional response.

• Some common power words include: free, new, amazing, incredible, and unbelievable.
• For example, instead of writing “The Latest SEO Trends,” you could write “Unbelievable SEO Trends That Will Change the Way You Do Business.”

King Combs